/* ============================================================================
THOMAS DIGITAL — PROPOSAL DESIGN SYSTEM
td-proposal.css · self-contained, drop-in stylesheet for sales proposals
----------------------------------------------------------------------------
Brand source of truth: thomasdigital.com (cyan #00a3d9 / ink #1b1b1b /
Poppins display + Inter body) expressed as a premium navy sales document,
matching the APPROVED exemplar td-tfb-seo-proposal.vercel.app.
This is a modern, sales-driven AGENCY look — NOT warm-paper editorial.
USAGE (page skeleton):
============================================================================ */
:root{
/* — Brand-anchored navy/blue sales palette — */
--navy:#0a2540; /* hero + featured surfaces (deep brand navy) */
--navy-2:#10325c; /* gradient mid-tone */
--navy-3:#15396d; /* gradient warm end */
--blue:#1e6fd0; /* primary action / accents (sits beside brand cyan) */
--blue-lt:#3d8bf0; /* light accent, highlights on dark */
--cyan:#00a3d9; /* TRUE Thomas Digital brand cyan (site --color1) */
--cyan-lt:#48d1ff; /* brand light cyan (site --color1a) */
--cyan-tint:#e7f4ff; /* brand cyan wash (site --color1b) */
--gold:#e9a23b; /* "recommended" badge + partial markers */
--orange:#e9651d; /* brand secondary accent (site --color5), sparingly */
--green:#1faa6a; /* yes / positive proof */
--red:#e2574c; /* warning / risk */
/* — Neutrals — */
--ink:#16202e; /* primary body text */
--ink-strong:#1b1b1b; /* brand near-black for max-contrast headings */
--slate:#5b6b80; /* secondary text */
--line:#e4ebf3; /* hairline borders */
--bg:#f5f8fc; /* page background (cool off-white) */
--card:#ffffff; /* card / surface */
/* — Effects — */
--shadow:0 6px 28px rgba(13,42,79,.08);
--shadow-lg:0 18px 50px rgba(13,42,79,.14);
--radius:16px;
--radius-lg:22px;
--radius-pill:30px;
/* — Type — */
--f-display:'Poppins',-apple-system,BlinkMacSystemFont,'Segoe UI',sans-serif;
--f-body:'Inter',-apple-system,BlinkMacSystemFont,'Segoe UI',sans-serif;
}
/* ---------- Reset & base ---------- */
*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth}
body{
font-family:var(--f-body);
color:var(--ink);
background:var(--bg);
line-height:1.6;
-webkit-font-smoothing:antialiased;
text-rendering:optimizeLegibility;
}
img{max-width:100%;display:block}
a{color:var(--blue);text-decoration:none}
a:hover{text-decoration:underline}
/* ---------- Layout ---------- */
.wrap{max-width:1080px;margin:0 auto;padding:0 24px}
section{padding:58px 0}
.eyebrow{
font-family:var(--f-display);font-weight:600;font-size:12px;
letter-spacing:.16em;text-transform:uppercase;color:var(--blue);
}
/* Section header (heading + supporting line) */
.sec-h{margin-bottom:34px;max-width:68ch}
.sec-h h2{font-family:var(--f-display);font-size:30px;font-weight:700;letter-spacing:-.02em;color:var(--navy);line-height:1.15}
.sec-h p{font-size:16px;color:var(--slate);margin-top:12px}
/* ============================================================================
HERO / COVER — .hero (deep navy gradient, white type)
Inside: .brandrow > .logo + .prepared · h1 (use to highlight a word)
p.sub · .herochips > .chip
============================================================================ */
.hero{
background:linear-gradient(150deg,var(--navy) 0%,var(--navy-2) 55%,var(--navy-3) 100%);
color:#fff;padding:64px 0 120px;position:relative;overflow:hidden;
}
.hero:after{ /* soft radial glow, top-right */
content:"";position:absolute;right:-120px;top:-120px;width:420px;height:420px;
border-radius:50%;background:radial-gradient(circle,rgba(61,139,240,.35),transparent 65%);
}
.hero .wrap{position:relative;z-index:2}
.brandrow{display:flex;justify-content:space-between;align-items:center;margin-bottom:54px;flex-wrap:wrap;gap:12px}
.logo{font-family:var(--f-display);font-weight:800;font-size:19px;letter-spacing:-.01em;color:#fff}
.logo span{color:var(--blue-lt)} /* e.g. THOMASDIGITAL */
.prepared{font-size:12.5px;color:#aebfd6;text-align:right;line-height:1.5}
.prepared b{color:#fff;font-weight:600}
.hero h1{font-family:var(--f-display);font-size:44px;font-weight:800;line-height:1.08;letter-spacing:-.02em;max-width:20ch;margin:14px 0 18px}
.hero h1 em{font-style:normal;color:var(--blue-lt)}
.hero p.sub{font-size:17px;color:#cdd9ec;max-width:62ch}
.herochips{display:flex;gap:10px;margin-top:26px;flex-wrap:wrap}
.chip{background:rgba(255,255,255,.08);border:1px solid rgba(255,255,255,.16);padding:8px 15px;border-radius:var(--radius-pill);font-size:13px;font-weight:500;color:#dde7f5}
.chip b{color:#fff;font-weight:600}
/* ============================================================================
STAT STRIP — .statstrip > .statgrid > .stat ( .n[.blue|.good] + .l )
Overlaps the hero bottom edge. Use right after .hero.
============================================================================ */
.statstrip{max-width:1080px;margin:-72px auto 0;padding:0 24px;position:relative;z-index:5}
.statgrid{background:var(--card);border-radius:18px;box-shadow:var(--shadow-lg);display:grid;grid-template-columns:repeat(4,1fr);overflow:hidden}
.stat{padding:26px 22px;border-right:1px solid var(--line)}
.stat:last-child{border-right:none}
.stat .n{font-family:var(--f-display);font-weight:800;font-size:32px;line-height:1;color:var(--navy);font-variant-numeric:tabular-nums}
.stat .n.blue{color:var(--blue)}
.stat .n.good{color:var(--green)}
.stat .l{font-size:12.5px;color:var(--slate);margin-top:8px;font-weight:500;line-height:1.45}
/* ============================================================================
CARDS — generic .card + feature grids
.grid-2 / .grid-3 = simple responsive column wrappers for cards
============================================================================ */
.card{background:var(--card);border:1px solid var(--line);border-radius:var(--radius);padding:28px;box-shadow:var(--shadow)}
.grid-2{display:grid;grid-template-columns:repeat(2,1fr);gap:22px}
.grid-3{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}
/* Strategy / approach card with gradient icon tile — .scard > .ic(svg) + h4 + p (+ ul) */
.scard{background:var(--card);border:1px solid var(--line);border-radius:14px;padding:24px;box-shadow:var(--shadow)}
.scard .ic{width:44px;height:44px;border-radius:12px;background:linear-gradient(145deg,var(--blue),var(--navy-2));display:grid;place-items:center;margin-bottom:14px;flex-shrink:0}
.scard .ic svg{width:22px;height:22px;stroke:#fff;fill:none;stroke-width:1.9}
.scard h4{font-family:var(--f-display);font-size:16px;font-weight:600;color:var(--navy);margin-bottom:6px}
.scard p{font-size:13.5px;color:var(--slate)}
.scard ul{margin:8px 0 0 16px;font-size:13px;color:var(--slate)}
.scard ul li{margin:4px 0}
/* Accent-top card (e.g. AEO / capability cards) — .acard */
.acard{background:var(--card);border:1px solid var(--line);border-radius:14px;padding:22px;box-shadow:var(--shadow);border-top:3px solid var(--blue)}
.acard h4{font-family:var(--f-display);font-size:15px;font-weight:600;color:var(--navy);margin-bottom:8px}
.acard p{font-size:13.5px;color:var(--slate)}
/* ============================================================================
VALUE-STACK LIST — .value-stack > li (svg check + text) ; li.muted = excluded
Use inside any card to itemize what's included.
============================================================================ */
.value-stack{list-style:none;display:flex;flex-direction:column;gap:11px}
.value-stack li{display:flex;gap:11px;font-size:14px;align-items:flex-start;color:var(--ink)}
.value-stack li svg{flex:0 0 auto;width:18px;height:18px;fill:none;stroke:var(--blue);stroke-width:2.4;margin-top:2px}
.value-stack li.muted{opacity:.5}
.value-stack li.muted svg{stroke:#aaa}
/* ============================================================================
OFFER / PRICING PACKAGES — two-tier
.pkgwrap > .pkg.pkg-starter + .pkg.pkg-pro (FEATURED / recommended)
Inside each .pkg: .badge · h3 · (.amt + .per) · .sub-note ·
ul.pkglist > li(svg + text)[.muted] · .pkg-note
Tier 1 = $500 Local SEO (starter) ; Tier 2 = $1,000 Local SEO + Local AEO (pro)
============================================================================ */
.pkgwrap{display:grid;grid-template-columns:1fr 1fr;gap:24px;align-items:stretch}
.pkg{border-radius:var(--radius-lg);padding:34px;position:relative;overflow:hidden}
.pkg-starter{background:var(--card);border:2px solid var(--line);box-shadow:var(--shadow)}
.pkg-pro{background:linear-gradient(155deg,var(--navy),var(--navy-3));color:#fff;box-shadow:var(--shadow-lg);transform:translateY(-6px)} /* lifted = recommended */
.pkg-pro:after{content:"";position:absolute;right:-80px;bottom:-80px;width:260px;height:260px;border-radius:50%;background:radial-gradient(circle,rgba(61,139,240,.3),transparent 65%)}
.pkg .badge{display:inline-block;font-family:var(--f-display);font-weight:700;font-size:11px;letter-spacing:.1em;padding:5px 12px;border-radius:20px;text-transform:uppercase;margin-bottom:12px}
.pkg-starter .badge{background:var(--cyan-tint);color:var(--blue)}
.pkg-pro .badge{background:var(--gold);color:#3a2a08} /* gold "RECOMMENDED" */
.pkg h3{font-family:var(--f-display);font-size:22px;font-weight:700;margin-bottom:4px}
.pkg-starter h3{color:var(--navy)}
.pkg-pro h3{color:#fff}
.pkg .amt{font-family:var(--f-display);font-weight:800;font-size:50px;line-height:1;margin:10px 0 2px;font-variant-numeric:tabular-nums}
.pkg-starter .amt{color:var(--navy)}
.pkg-pro .amt{color:#fff}
.pkg .per{font-size:16px;font-weight:500;opacity:.7}
.pkg .sub-note{font-size:13px;margin-bottom:22px}
.pkg-starter .sub-note{color:var(--slate)}
.pkg-pro .sub-note{color:#cdd9ec}
.pkglist{list-style:none;display:flex;flex-direction:column;gap:11px;position:relative;z-index:2}
.pkglist li{display:flex;gap:11px;font-size:14px;align-items:flex-start}
.pkg-starter .pkglist li{color:var(--ink)}
.pkg-pro .pkglist li{color:#e6eefb}
.pkglist li svg{flex:0 0 auto;width:18px;height:18px;fill:none;stroke-width:2.4;margin-top:2px}
.pkg-starter .pkglist li svg{stroke:var(--blue)}
.pkg-pro .pkglist li svg{stroke:var(--blue-lt)}
.pkglist li.muted{opacity:.5}
.pkglist li.muted svg{stroke:#aaa}
.pkg-note{margin-top:20px;padding:14px;border-radius:10px;font-size:13px}
.pkg-starter .pkg-note{background:var(--bg);color:var(--slate)}
.pkg-pro .pkg-note{background:rgba(255,255,255,.08);color:#cdd9ec;position:relative;z-index:2}
/* ============================================================================
COMPARISON / FEATURE TABLE — table.comptable inside .table-wrap
thead navy ; .yes (green ✓) · .no (gray —) · .partial (gold) ; td.cat = row label
Also covers data/keyword tables (reuse .table-wrap + table).
============================================================================ */
.table-wrap{background:var(--card);border:1px solid var(--line);border-radius:var(--radius);overflow:hidden;box-shadow:var(--shadow)}
table{width:100%;border-collapse:collapse}
thead th{background:var(--navy);color:#fff;font-family:var(--f-display);font-weight:600;font-size:12.5px;text-align:left;padding:14px 18px;letter-spacing:.02em}
tbody td{padding:13px 18px;border-top:1px solid var(--line);font-size:14px;vertical-align:middle}
tbody tr:nth-child(even){background:#fafcff}
.comptable th:not(:first-child){text-align:center}
.comptable td:not(:first-child){text-align:center}
.comptable .cat{font-weight:600;color:var(--navy);font-family:var(--f-display);font-size:13px}
.yes{color:var(--green);font-weight:700;font-size:16px}
.no{color:#ccc;font-size:16px}
.partial{color:var(--gold);font-size:13px;font-weight:600}
/* Intent / tag pills + volume bars (for keyword/data tables) */
.tag{display:inline-block;font-size:11px;font-weight:600;padding:3px 9px;border-radius:20px}
.tag-hi{background:#fdeee7;color:#c5572f}
.tag-md{background:var(--cyan-tint);color:#2a5fbf}
.tag-lo{background:#e8f7ed;color:#1a7040}
.volbar{height:7px;border-radius:5px;background:linear-gradient(90deg,var(--blue),var(--blue-lt))}
/* ============================================================================
PROOF / RESULTS BLOCK — .proof > .proof-item ( .pn + .pl )
Big number + label, for case-study / outcome evidence.
============================================================================ */
.proof{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}
.proof-item{background:var(--card);border:1px solid var(--line);border-radius:14px;padding:26px 24px;box-shadow:var(--shadow);text-align:center}
.proof-item .pn{font-family:var(--f-display);font-weight:800;font-size:38px;line-height:1;color:var(--blue);font-variant-numeric:tabular-nums}
.proof-item .pn.navy{color:var(--navy)}
.proof-item .pn.good{color:var(--green)}
.proof-item .pl{font-size:13px;color:var(--slate);margin-top:10px;line-height:1.45}
/* ============================================================================
PROCESS / TIMELINE STEPS — .timeline > .tl ( .tlnode + h4 + p + .wk )
Horizontal connected nodes; collapses to vertical on mobile.
============================================================================ */
.timeline{display:grid;grid-template-columns:repeat(4,1fr);gap:0;margin-top:8px;position:relative}
.tl{padding:0 16px;position:relative}
.tl:before{content:"";position:absolute;top:17px;left:0;right:0;height:3px;background:var(--line);z-index:1}
.tl:first-child:before{left:50%}
.tl:last-child:before{right:50%}
.tlnode{width:36px;height:36px;border-radius:50%;background:var(--blue);color:#fff;display:grid;place-items:center;font-family:var(--f-display);font-weight:700;font-size:14px;position:relative;z-index:2;margin:0 auto 14px;box-shadow:0 0 0 5px var(--bg)}
.tl h4{font-family:var(--f-display);font-size:14px;text-align:center;color:var(--navy)}
.tl p{font-size:12.5px;color:var(--slate);text-align:center;margin-top:5px}
.tl .wk{display:block;text-align:center;font-size:11px;color:var(--blue);font-weight:600;margin-top:6px;text-transform:uppercase;letter-spacing:.08em}
/* Numbered "why us" reasons — .why > .card > (.num + h4 + p) */
.why{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}
.why .card{padding:24px}
.why .num{font-family:var(--f-display);font-weight:800;font-size:13px;color:#fff;background:var(--blue);width:30px;height:30px;border-radius:8px;display:grid;place-items:center;margin-bottom:12px}
.why h4{font-family:var(--f-display);font-size:16px;color:var(--navy);margin-bottom:6px}
.why p{font-size:13.5px;color:var(--slate)}
/* ============================================================================
GUARANTEE BLOCK — .guarantee ( .seal(svg) + .g-body > h3 + p )
Trust/risk-reversal panel with cyan seal.
============================================================================ */
.guarantee{display:flex;gap:22px;align-items:flex-start;background:var(--cyan-tint);border:1px solid #c5dbf7;border-left:4px solid var(--cyan);border-radius:var(--radius);padding:28px 30px}
.guarantee .seal{flex:0 0 auto;width:56px;height:56px;border-radius:50%;background:linear-gradient(145deg,var(--cyan),var(--blue));display:grid;place-items:center;box-shadow:0 6px 18px rgba(0,163,217,.35)}
.guarantee .seal svg{width:28px;height:28px;stroke:#fff;fill:none;stroke-width:2}
.guarantee h3{font-family:var(--f-display);font-size:19px;font-weight:700;color:var(--navy-2);margin-bottom:6px}
.guarantee p{font-size:14.5px;color:#34465c;line-height:1.55}
/* Inline callout (lighter than guarantee) — .callout > b + p */
.callout{background:#f0f6ff;border:1px solid #c5dbf7;border-left:4px solid var(--blue);border-radius:12px;padding:18px 22px}
.callout b{color:var(--navy-2);font-family:var(--f-display)}
.callout p{font-size:14px;color:#34465c;margin-top:4px}
/* ============================================================================
FAQ — .faq > .faq-item > (.faq-q + .faq-a)
Works as static markup or with / (q = summary, a = body).
============================================================================ */
.faq{display:flex;flex-direction:column;gap:12px}
.faq-item{background:var(--card);border:1px solid var(--line);border-radius:12px;padding:20px 24px;box-shadow:var(--shadow)}
.faq-item[open]{border-color:#c5dbf7}
.faq-q{font-family:var(--f-display);font-size:16px;font-weight:600;color:var(--navy);cursor:pointer;list-style:none;display:flex;justify-content:space-between;align-items:center;gap:12px}
.faq-q::-webkit-details-marker{display:none}
.faq-q::after{content:"+";font-weight:600;color:var(--blue);font-size:22px;line-height:1;flex:0 0 auto}
.faq-item[open] .faq-q::after{content:"–"}
.faq-a{font-size:14px;color:var(--slate);margin-top:12px;line-height:1.6}
/* ============================================================================
CTA — .cta ( h2 + p + a.btn + .who ) navy gradient panel
BUTTONS — styled like the TD site (cyan fill, inverts on hover)
.btn primary cyan pill (brand)
.btn-blue solid blue (sits on light bg)
.btn-ghost outlined cyan on light bg (TD "Free Mockup" style)
.btn-light white button for dark/navy backgrounds
============================================================================ */
.cta{background:linear-gradient(150deg,var(--navy),var(--navy-3));color:#fff;border-radius:var(--radius-lg);padding:48px;text-align:center;box-shadow:var(--shadow-lg)}
.cta h2{font-family:var(--f-display);font-size:28px;font-weight:700;color:#fff}
.cta p{color:#cdd9ec;max-width:54ch;margin:12px auto 0;font-size:16px}
.cta .who{margin-top:24px;font-size:14px;color:#aebfd6}
.cta .btn,.cta .btn-light{margin-top:26px}
.btn,.btn-blue,.btn-ghost,.btn-light{
display:inline-flex;align-items:center;justify-content:center;gap:9px;
font-family:var(--f-display);font-weight:600;font-size:15px;
padding:14px 30px;border-radius:var(--radius-pill);
cursor:pointer;border:2px solid transparent;
transition:color .15s ease,background-color .15s ease,border-color .15s ease,box-shadow .15s ease,transform .12s ease;
text-decoration:none;
}
.btn:hover,.btn-blue:hover,.btn-ghost:hover,.btn-light:hover{text-decoration:none;transform:translateY(-1px)}
/* Primary — Thomas Digital cyan, inverts to outline on hover (matches site .btn-s) */
.btn{background:var(--cyan);color:#fff;border-color:var(--cyan);box-shadow:0 8px 22px rgba(0,163,217,.28)}
.btn:hover{background:#fff;color:var(--cyan);border-color:var(--cyan)}
/* Blue solid — for emphasis on light sections */
.btn-blue{background:var(--blue);color:#fff;border-color:var(--blue);box-shadow:0 8px 22px rgba(30,111,208,.26)}
.btn-blue:hover{background:var(--navy);border-color:var(--navy);color:#fff}
/* Ghost — outlined cyan on light bg (TD site "FREE MOCKUP" button) */
.btn-ghost{background:transparent;color:var(--cyan);border-color:var(--cyan)}
.btn-ghost:hover{background:var(--cyan);color:#fff}
/* Light — white pill for placement on the navy CTA / hero */
.btn-light{background:#fff;color:var(--navy);border-color:#fff}
.btn-light:hover{background:transparent;color:#fff;border-color:#fff}
/* ---------- Footer ---------- */
footer{text-align:center;padding:40px 0 60px;color:var(--slate);font-size:13px}
/* ============================================================================
RESPONSIVE
============================================================================ */
@media(max-width:860px){
.statgrid,.pkgwrap{grid-template-columns:1fr}
.grid-2,.grid-3,.proof,.why{grid-template-columns:1fr}
.hero h1{font-size:32px}
.pkg-pro{transform:none}
.timeline{grid-template-columns:1fr;gap:24px}
.tl:before{display:none}
.stat{border-right:none}
.stat:not(:last-child){border-bottom:1px solid var(--line)}
.guarantee{flex-direction:column;gap:16px}
}